Recently, Guangdong Province launched several policies to support cross-border e-commerce. These initiatives include eliminating the registration requirement for overseas warehouse companies, simplifying document declarations, enhancing the efficiency of LCL shipments, and promoting returns across regions, making it easier and more efficient for cross-border e-commerce sellers to conduct their business.
Wildberries is a leading e-commerce platform in Russia and Eastern Europe, boasting a vast user base and a well-developed logistics network. The platform is actively attracting Chinese sellers, presenting a golden opportunity for Chinese businesses to enter the Russian market. This article details the advantages of Wildberries, its onboarding requirements, and how to seize the opportunity to tap into the Eastern European market. It serves as a guide for Chinese sellers looking to leverage Wildberries' platform for growth and expansion.
A sudden change in Amazon Global Logistics (AGL)'s "Exclusive Warehouse" policy has raised concerns among sellers regarding warehousing, costs, and logistics strategies. While AGL offers services like locked storage and capacity expansion, issues such as price and delivery time exist. Sellers should closely monitor policy changes, flexibly adjust logistics plans, evaluate AGL services, and plan inventory in advance to address these challenges. The unexpected policy shift necessitates a proactive approach to mitigate potential disruptions and maintain efficient supply chain operations.
This article provides an in-depth analysis of the advantages and suitable scenarios for Amazon USA domestic accounts, including expanding product sales qualifications, improving permissions and merging variations, and enhancing account security. It also clarifies misconceptions about "weighting bonuses" and emphasizes that sellers should rationally decide whether to register a domestic account based on their own product characteristics and business needs. The article highlights the benefits while cautioning against assuming inherent advantages without considering individual business context.
Amazon Europe enforces two-step verification login for Seller Central starting December 1st to enhance account security. Sellers can verify their identity via SMS or authenticator app. Unregistered users will be prompted to complete registration upon their next login. This measure effectively reduces the risk of account hijacking and protects seller interests.
Amazon has updated the unit count types and item form attributes for 33 product categories to improve the shopping experience. Sellers need to pay attention to the updates and adjust product information accordingly, ensuring complete and accurate attribute values to avoid impacting product search rankings and sales. This update involves various aspects such as unit count types, item form attributes, net content, and the number of items. Sellers should carefully read Amazon's announcements and tables and refer to the valid value lists when filling out the information.
Recently, a large number of Amazon stores have been suspended due to “address verification” issues, causing panic among sellers. This article delves into the reasons behind the event, suggesting it may be due to an Amazon system bug or non-standard address filling. It provides strategies such as checking and updating addresses, and actively appealing. It also emphasizes the importance of compliant operation and strengthening account security, advising sellers to take preventative measures and build a strong defense line for their stores.
Amazon UK is experiencing an algorithm change, promoting equal Buy Box probability and restricted data usage. These new rules may extend to other marketplaces, signaling stricter seller oversight. The reporting function also presents potential risks. Sellers should adapt to these changes, prioritize compliance, and enhance competitiveness. The algorithm update aims to level the playing field, but requires sellers to be vigilant about data privacy and adhere to Amazon's evolving policies to avoid penalties and maintain a strong presence on the platform.
Amazon Affiliate is not directly applicable for Amazon sellers, but its model can be used for off-site promotion. Independent websites can build their own affiliate systems to enhance brand awareness and boost sales. By creating a dedicated affiliate program, businesses can incentivize partners to drive traffic and conversions, expanding their reach beyond the Amazon marketplace. This strategy fosters a mutually beneficial relationship, rewarding affiliates for their contributions while simultaneously increasing the brand's visibility and revenue. Building a strong affiliate network is crucial for long-term growth and sustainability.
Amazon Brand Analytics has undergone a significant upgrade, introducing two new features: 'Search Catalog Performance' and 'Search Query Performance'. The former provides a comprehensive view of keyword performance, while the latter tracks the conversion effectiveness of organic traffic. Combined with other useful features in Brand Analytics, sellers can more accurately analyze data, optimize listings, improve organic search rankings, and achieve brand growth. This upgrade empowers sellers with enhanced data-driven insights for better decision-making and improved performance on Amazon.
